The original logo for this gallery / theatre space employed a silhouette of its impressive building as its key identifier. The re-designed logo sought to retain a sense of the building, but in a purely typographical manner.
The many frosted panes of glass that form the walls of the centre result in a constant changing of light throughout the day and across the seasons — just as the activities that take place in the building also vary over time. By fluctuating the weights of a contemporary grotesque, a suite of subtly shifting master marks was created — reflecting the concept in a simple typographic solution.
............
Client: Visual Carlow Centre for Contemporary Art and Performance
Studio: Atelier David Smith. Art Direction: David Smith. Role: Design and production
Awards: IDI Overall Winner for Logo Design, 100 Archive 2015, ICAD Bronze bell
Studio: Atelier David Smith. Art Direction: David Smith. Role: Design and production
Awards: IDI Overall Winner for Logo Design, 100 Archive 2015, ICAD Bronze bell